Episode 171 | Increasing Your Retention Rate Using Customer Behavior Analysis with Valentin Radu

Mar 9, 2023

About Valentin:

Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches e-commerce businesses how to scale their brands profitably and sustainably. 

Podcast Notes:

00:00 – 00:24 “Acquiring customers and not caring about how happy they are is not an option anymore. With the Net Promoter Score, you can ask customers, what are the chances for them to recommend your business to a colleague or friend…”
00:25 – 00:49 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:50 – 01:25 Valentin’s Bio
01:26 – 17:58 Marketing Essentials Moment: Working with a Web Designer
17:59 – 19:11 Welcome to the show, Valentin!
19:12 – 21:29 From a struggling eCommerce entrepreneur to empowering marketers around the world
21:30 – 24:53 Conversion Rate Optimization
24:54 – 27:13 What is NPS(Net Promoter Score)?
27:14 – 28:18 The value of customer retention
28:19 – 29:06 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. 
29:07 – 32:37 How Omniconvert explorer solution works
32:38 – 35:37 A mapped customer journey
35:38 – 38:57 Valentin discusses his ongoing book project, The CLV revolution.
38:58 – 43:54 Talking about Romanian culture
43:55 – 45:43 Three main pillars of customer value optimization
45:44 – 46:27 Visit omniconvert.com and connect with Valentin Radu on LinkedIn
46:28 – 46:44 Give us a review and share this podcast with others!
46:45 – 47:31 Join The Marketing Expedition Community today!

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