Episode 167 | How to Launch an Effective PPC Campaign with Ben Lund

Feb 9, 2023

About Ben:

After an extensive career in marketing including working as a market manager at Google, Ben decided to start his own marketing agency Rise Marketing Group which uses data-driven processes to drive incremental business growth. Ben’s 15 years of digital marketing experience have given him concrete insights into what works and what doesn’t.

Podcast Notes:

00:00 – 00:18 “PPC can be a real strong engine for growth, so long as the amount that you’re paying for traffic is lower than the value of it.”
00:19 – 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast
01:05 – 16:04 Marketing Essentials Moment: Cold Calling
16:05 – 16:35 Welcome to the show, Ben!
16:36 – 18:58 Ben’s Background
18:59 – 22:50 Sales solicitation through Cold Calling
22:51 – 27:57 PPC – Pay Per Click Marketing
27:58 – 31:17 Conversion rate optimization tools
31:18 – 36:22 Using Google Data Studio to produce a data visualization
36:23 – 37:13 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. Visit: https://www.peppershock.com/product/kitcaster-podcast-agency
37:14 – 42:31 Getting ready for an email marketing audit with your client
42:32 – 47:39 Establishing trust through a value-driven email marketing campaign
47:40 – 49:15 E-commerce and sales
49:16 – 53:52 Where are your customers?
53:53 – 57:52 How to market in the event of a possible recession
57:53 – 1:01:31 Ben offers some valuable advice for aspiring marketers
1:01:32 – 1:02:22 Reach out to Ben at Rise Marketing Group
1:02:23 – 1:02:53 Share this podcast with others! Enjoy your Marketing journey!
1:02:54 – 1:03:41 Join The Marketing Expedition Community today!

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