Episode 162 | What’s Next in OTT & CTV Advertising with Brian Urquhart

Hosted by Rhea Allen, President and CEO of Peppershock Media, a full service digital advertising and creative agency
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About Brian Urquhart

Brian Urquhart, Director of Sales at Strategus, has been pushing the envelope of the advanced TV industry by drawing attention to the convergence of audience targeting and measurement and connecting these capabilities to a broader conversation about digital advertising. Brian persists in bringing measurement, analytics, and efficiencies to the forefront of big-screen advertising.

It’s an expertise that has him immersed in bridging the gap between television and digital as the intersection between these worlds collides through multi-screen usage and growth.

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Topics Discussed

Here are some of the topics we covered in this episode. Be sure to listen to the end and don’t forget to pick up your free companion guide.

00:00 – 00:12 “Reach the audience where and when they’re consuming contents.” — Brian Urquhart

00:13 – 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:32 – 02:34 Brian’s Bio

02:35 – 09:02 Marketing Essentials Moment: Direct Mail and Digital Marketing Mix

09:03 – 11:14 Welcome to the show, Brian!

11:15 – 16:50 From television production to beginning his career in digital

16:51 – 21:20 Programmatic connected Television

21:21 – 25:45 Customization and personalization

25:46 – 27:29 Data is the new oil

27:30 – 31:16 The ability to see analytics

31:17 – 32:02 Get organic produce and sustainably sourced groceries delivered at up to 40% off of what you would pay at the grocery store. Visit Misfits Market today!

32:03 – 37:44 Projections for 2023 consumer journey.

37:45 – 40:33 Customer acquisition

40:34 – 42:04 Reach out to Brian

42:05 – 47:07 How marketers can expand their audience’s reach through pay TV

47:08 – 51:22 Creating a seamless experience journey for the consumers

51:23 – 52:40 Thank you, Brian! Enjoy your Marketing journey!

52:41 – 53:27 Join The Marketing Expedition Community today!

Resources & Links

Check out some of the resources and references mentioned in this episode, along with other relevant links we think you’ll find useful.

Listen to more podcasts: www.peppershock.com/marketing-expedition-podcasts/

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