Episode 162 | What’s Next in OTT & CTV Advertising with Brian Urquhart

Jan 5, 2023

About Brian:

Brian Urquhart, Director of Sales at Strategus, has been pushing the envelope of the advanced TV industry by drawing attention to the convergence of audience targeting and measurement and connecting these capabilities to a broader conversation about digital advertising. Brian persists in bringing measurement, analytics, and efficiencies to the forefront of big-screen advertising. It’s an expertise that has him immersed in bridging the gap between television and digital as the intersection between these worlds collides through multi-screen usage and growth. 

Podcast Notes:

00:00 – 00:12 “Reach the audience where and when they’re consuming contents.” — Brian Urquhart
00:13 – 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:32 – 02:34 Brian’s Bio
02:35 – 09:02 Marketing Essentials Moment: Direct Mail and Digital Marketing Mix
09:03 – 11:14 Welcome to the show, Brian!
11:15 – 16:50 From television production to beginning his career in digital
16:51 – 21:20 Programmatic connected Television
21:21 – 25:45 Customization and personalization
25:46 – 27:29 Data is the new oil
27:30 – 31:16 The ability to see analytics
31:17 – 32:02 Get organic produce and sustainably sourced groceries delivered at up to 40% off of what you would pay at the grocery store. Visit Misfits Market today!
32:03 – 37:44 Projections for 2023 consumer journey.
37:45 – 40:33 Customer acquisition
40:34 – 42:04 Reach out to Brian
42:05 – 47:07 How marketers can expand their audience’s reach through pay TV
47:08 – 51:22 Creating a seamless experience journey for the consumers
51:23 – 52:40 Thank you, Brian! Enjoy your Marketing journey!
52:41 – 53:27 Join The Marketing Expedition Community today!

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