Warren Danforth is the owner of Spa 35 Medical Spa, a business he launched 16 years ago in downtown Boise. Spa 35 helps people look and feel their best with a long list of non-invasive cosmetic services that include Botox, Juvederm, IPL laser treatments, and CoolSculpting fat removal. Rhea and Warren have worked together on developing future marketing leaders utilizing Spa 35 as a potential client for Boise State University students assigned to create a marketing agency and pitching Spa 35 as their agency of record. Warren brings a unique combination of experiences to the Med Spa industry. His leadership and management practices in the aesthetic business are influenced by more than fifteen years in sales and general management positions and as a pioneer in the wireless telecommunications industry.
00:00 – 00:19 “Sometimes we don’t spend as much time thinking like the consumers as we should.” — Warren Danforth
00:20 – 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:41 – 02:34 Warren’s background
02:35 – 05:18 Marketing Essentials Moment: NMTNY 2023
05:19 – 07:15 Welcome to the show, Warren!
07:16 – 09:53 Warren’s entrepreneurial journey in Boise
09:54 – 11:51 Building a marketing partnership for success
11:52 – 15:25 What to stop, start keeping, and tweak
15:26 – 16:06 Here’s a $25 credit to try Stitch Fix! There’s no subscription required & shipping is free. Use our link to get your credit.
16:07 – 18:58 Sending out your core messages objectively
18:59 – 21:48 Ratings, Reviews, Recommendations, Referrals, and Rewards
21:49 – 25:08 Future marketing leaders’ development
25:09 – 27:50 Staying on top of trends and technology
27:51 – 31:42 Providing value and educating people
31:43 – 32:40 Cosmetic innovation for every generation. Visit Spa35
32:41 – 34:46 Warren’s nuggets of wisdom for aspiring entrepreneurs
34:47 – 35:22 Give us a review! Enjoy your Marketing journey!
35:23 – 36:08 Join The Marketing Expedition Community today!
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