Episode 157 | Discovering Your Core Customer with Jessica Embree

Dec 1, 2022

About Jessica:

Jessica Embree has been the Creative Director at Tulip Media Group for over six years. She is a StoryBrand Certified Guide who works with our Client-Partners to craft their brand identities into compelling stories with a clear and consistent marketing message. Jessica is also Google Ad Certified and takes the lead on keyword strategies and research for all their digital marketing programs. 

Podcast Notes:

00:00 – 00:21 “Discover who your core customer is and what messaging is going to resonate with them.” — Jessica Embree
00:22 – 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:41 – 01:28 Jessica’s Background
01:29 – 09:50 Marketing Essentials Moment: Affiliate Marketing
09:51 – 11:28 Welcome to the show, Jessica!
11:29 – 13:14 Successfully reducing the cost of customer acquisition
13:15 – 14:56 Putting together a message to reach your core audience
14:57 – 19:35 PPC Advertising
19:36 – 21:46 Keeping up with the latest trends
21:47 – 22:32 Get up to a $20 credit to spend on Billie razors and body care.
22:33 – 24:22 Double Sales / Zero Salespeople Book
24:23 – 27:07 Never stop learning and have confidence
27:08 – 30:34 Resources that Jessica taps into
30:35 – 34:30 Becoming story brand guide
34:31 – 35:05 Visit Tulip Media
35:06 – 35:55 Thank you so much, Jessica! Enjoy your Marketing journey!
35:56 – 36:43 Join The Marketing Expedition Community today!

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