Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he’s not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he’s a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.
00:00 – 00:20 “If you want to appear for a certain search term, search for that word and see who comes up. You don’t have to use a $5,000/month sophisticated tools to explore the results.”
00:21 – 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:40 – 01:13 Steve’s background
01:14 – 08:07 Marketing Essentials Moment: Contextual Advertising
08:08 – 13:16 Welcome to the show, Steve!
13:17 – 20:30 The fundamental areas of SEO strategy
20:31 – 22:47 Building an SEO strategy
22:48 – 25:25 Link strategy
25:26 – 26:57 Content Strategy
26:58 – 29:18 Tracking your SEO performance
29:19 – 37:21 How to create effective content on your page
37:22 – 38:12 Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.
38:13 – 43:24 Misconceptions about the frequency of content
43:25 – 50:15 Benefits of mixed media marketing
50:16 – 55:30 Steve drops some insights into optimizing search results
55:31 – 58:20 Practice your SEO strategy by giving back to the community
58:21 – 1:01:28 Upscaling multi-location SEO for Google maps
1:01:29 – 1:02:06 Reach out to Steve at: @seosteve
1:02:07 – 1:02:27 Give us a review and enjoy your Marketing journey!
1:02:28 – 1:03:15 Join The Marketing Expedition Community today!
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