Episode 149 | How to Effectively use Email in Your Marketing Strategy with Kyle Stout

Oct 6, 2022

About Kyle:

Kyle Stout is the founder of Elevate & Scale, a leading digital marketing agency that helps 7-figure product-based entrepreneurs elevate their brand and scale their growth. Kyle is an authority on how leveraging email marketing can vastly increase revenue by improving customer retention, increasing average order value, and driving repeat purchases. Kyle started his career in digital marketing back in 2013 as a freelance copywriter where he honed his skills in brand storytelling and email marketing. Once he had developed a set of frameworks that worked consistently across different niches, he started Elevate & Scale in 2019 specializing in email marketing for eCommerce businesses.

Podcast Notes:

00:00 – 00:20 “There’s a time and a place to be salesy…”
00:21 – 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:41 – 01:35 Kyle’s Bio
01:36 – 06:20 Marketing Essentials Moment: Culture and Branding
06:21 – 07:59 Welcome to the show, Kyle!
08:00 – 10:32 Email automation and segmentation
10:33 – 14:55 Considering the effect on your email deliverability
14:56 – 20:10 Different email marketing tools
20:11 – 20:42 Benchmark One. Simplify and get back to doing what you do best…running your business!  
20:43 – 24:28 Kyle shared some effective email strategies and tactics
24:29 – 26:25 Building up your sales process
26:26 – 30:00 The challenges with iOS updates and privacy settings
30:01 – 36:28 Have a conversation starter email
36:29 – 40:20 Things to avoid in email marketing
40:21 – 42:08 Reach out to Kyle
42:09 – 42:30 Give us a review, Enjoy your Marketing journey!
42:31 – 43:17 Join The Marketing Expedition Community today

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