About Anne and April:
Anne Candido and April Martini are the co-founders of Forthright People, an “On-Demand” Branding and Marketing Agency focused on helping businesses of all sizes quickly capture the hearts of their customers without breaking the bank. And by “all sizes” they mean from an individual’s Personal Brand to multi-million dollar corporations. They do this by meeting businesses where they are through their model of “Coach – Train – Do”. This “On-Demand” nature lets businesses control their investment in time, money, and deliverables while maintaining agility in this dynamic world. And this enables quality work that has immediate business impact while at the same time building capability in the people who are leading and delivering the work. Their commitment is to leverage their 35+ years of experience in the corporate, agency, and entrepreneurial worlds to always be of service in enabling businesses to become savvier brand builders and marketers while building the teams and infrastructure to support them.
00:00 – 00:19 “Oh, I’m on social, I can be a marketer now, right?”
00:20 – 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:39 – 01:26 Anne and April’s background
01:27 – 06:10 Marketing Essentials Moment: Culture and Branding
06:11 – 08:09 Welcome to the show ladies!
08:10 – 12:25 How Anne and April started their collaboration
12:26 – 14:40 Branding their own agency, Forthright People
14:41 – 17:42 Growing the relationship with the community
17:43 – 20:15 Listening and connecting to clients
20:16 – 23:49 “Marketing becomes such a commoditized environment, that everyone feels that they can be a marketer.”
23:50 – 24:51 Consume your content on the go with Hello Audio!
24:52 – 27:29 Cutting through the noise
27:30 – 31:31 Leverage and navigate the digital world
31:32 – 35:36 The Marketing Smarts Podcast
35:37 – 40:20 Helping women to see new opportunities and different paths
40:21 – 47:58 Resources that can help in keeping up with the trends
47:59 – 50:26 Value of perspective
50:27 – 53:54 Importance of having a mentor
53:55 – 54:50 Reach out and learn more at: https://www.forthright-people.com and https://www.linkedin.com/company/forthright-people
54:51 – 55:09 Thank you so much! Enjoy your Marketing journey!
55:10 – 55:56 Join The Marketing Expedition Community today!
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