Episode 145 | Marketing, Innovation and Revenue Optimization with Mark Stouse

Sep 8, 2022

About Mark:

Mark Stouse is the CEO of Proof Analytics. The company’s Proof BusinessGPS™ is the world’s best and fastest automated Marketing and Revenue Optimization platform. Proof is integrating seamless data management and automated, no-code modeling analytics with top-class planning and budgeting capabilities. Their tools are all delivered as an easy-to-use, easy-to-understand SaaS platform. 

Podcast Notes:

00:00 – 00:17 “Data is all about the past, and only about the past.” — Mark Stouse
00:18 – 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:37 – 01:29 Mark’ Bio
01:30 – 05:22 Marketing Essentials Moment: Provide Value to Others
05:23 – 07:08 Welcome to the show, Mark!
07:09 – 11:09 Extreme risk levels around decision making
11:10 – 15:01 How Mark started his company, Proof Analytics
15:02 – 22:53 The process of understanding data analytics
22:54 – 25:53 Predictive and prescriptive analytics software
25:54 -26:42 Explore the world of podcasting with Kitcaster!
26:43 – 28:43 Keeping up with the changes
28:44 – 34:55 The process of building an analytical model for the customer
34:56 – 37:33 Affordable and approachable tool for marketing
37:34 – 38:20 Combining data sets with analytics
38:21 – 40:29 Best way to reach Mark: Proof Analytics
40:30 – 41:15 Thank you so much, Mark! Enjoy your Marketing journey!
41:16 – 42:02 Join The Marketing Expedition today!

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