Pinpointing your Target Audience with Empathy Mapping Written By Rhea Allen Empathy mapping is a highly effective tool we here at Peppershock Media use in our marketing audit process. It’s a simple, fun activity that is key to figuring out who your target audience is...
About Orsi: Orsolya (short Orsi, but pronounced Orshie) didn’t wait long before revealing her passion for art and creativity: At the tender age of three, she won an International Drawing Competition in Eastern Europe. Once the time came for Orsolya to pick a career...
About Rick: Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten...
About Nora: Nora Sudduth is a leading program design and marketing strategist and co-founder of Hello Audio. She works with business owners, companies, and corporations to design and sell their unique flagship programs using the Flagship Formula™. Nora has helped...
What is your Customer Acquisition Cost, (CAC), and how to lower it? Written By Rhea Allen Written By Rhea Allen What is your CAC, or Customer Acquisition Cost? Your Customer Acquisition Cost is how much it costs to acquire each new customer. This cost includes...
