Pinpointing your Target Audience with Empathy Mapping

Pinpointing your Target Audience with Empathy Mapping

Pinpointing your Target Audience with Empathy Mapping Written By Rhea Allen Empathy mapping is a highly effective tool we here at Peppershock Media use in our marketing audit process. It’s a simple, fun activity that is key to figuring out who your target audience is...
What is Your Customer Acquisition Cost (CAC)?

What is Your Customer Acquisition Cost (CAC)?

What is your Customer Acquisition Cost, (CAC), and how to lower it?  Written By Rhea Allen Written By Rhea Allen What is your CAC, or Customer Acquisition Cost? Your Customer Acquisition Cost is how much it costs to acquire each new customer. This cost includes...