Episode 132 | Turn Followers into Buyers with Deirdre Tshien

May 19, 2022

About Deirdre:

Deirdre Tshien is the Founder & CEO of Capsho, software that helps entrepreneurs take the crappiness out of content creation. She is also the creator of Viralocity Marketing, author of The Traffic Formula, and host of The Remarkable Entrepreneur & The Remarkable Entrepreneur’s Playbook podcast. She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad, and the ugly) that come with starting, running, and closing businesses. With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now coaches and works hands-on with entrepreneurs to turn followers into buyers (while only spending 2 hours a week on social media).


Podcast Notes:

00:00 – 00:59 Deirdre’s Bio
01:00 – 05:54 Marketing Essentials Moment: Podcasting 101
05:55 – 06:25 Welcome to Peppershock Media’s Marketing Expedition Podcast
06:26 – 07:17 Welcome to the show, Deirdre!
07:18 – 10:25 Deirdre’s journey from corporate life to entrepreneurship
10:26 – 15:40 Moving into New York City to continue pursuing her vision
15:41 – 18:31 What inspired Deirdre to create software that helps entrepreneurs connect with their audience through short-form content
18:32 – 21:30 Creating curiosity in your audience using Capsho Software
21:31 – 23:36  Capsho: Try the world’s first AI-Powered tool to promote your podcasts!
23:37 – 24:29 Focusing on the ideal target customer
24:30 – 27:00 “One of the most important parts in getting on the right track is to niche down.”
27:01 – 29:16 Deirdre’s marketing tactics
29:17 – 30:55 Resources that help Deirdre in her journey
30:56 – 32:25 More about Deirdre’s adorable cat!
32:26 – 33:24 Reach out to Deirdre 
33:25 – 34:04 Thank you, Deirdre! Enjoy the journey!
34:05 – 34:50 Join The Marketing Expedition Community today!

Like what you hear but need more information? Meet with Rhea Allen for a 15-minute discovery call: www.peppershock.com/book-rhea/


Capsho: Try the world’s first AI-Powered tool to promote your podcasts!

Listen to more podcasts: www.peppershock.com/marketing-expedition-podcasts/

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