Christina Ward is currently the Team Leader of Christina & Company at Keller Williams Realty Boise. The team is ranked in the top 20 teams in Idaho by Real Trends. Her team has closed over 1,500 transactions. 91% of her team’s sales come from referral or repeat business. The C&Co team not only sells a lot of real estate, they also have earned hundreds of 5-star reviews from creating an exceptional client experience. As a former collegiate athlete, Christina carries a drive for winning, while also serving her clients and sharing what she learns with others in the industry. Christina has been ranked #1 in 2018, 2019, and 2020 in her office for donations to KW Cares, a local and national non-profit. Her passion is to help not only buyers and sellers but also realtors (especially moms). She is a real estate teacher and coach and loves being a small part of other people’s success. In addition to her many professional endeavors, Christina lives in the East End of Boise and adores her husband and two kids.
00:00 – 01:33 Christina’s Bio
01:34 – 02:36 Aspiration. Do Well. Do Good.
02:37 – 05:46 Marketing Essentials Moment: Marketing Automation: Using email list databases
05:47 – 06:21 Welcome to Peppershock Media’s Marketing Expedition Podcast
06:22 – 08:21 Welcome to the show! All about Christina Ward
08:31 – 12:10 Challenges of being a realtor
12:11 – 13:44 Real estate market shift
13:45 – 16:30 Impacts of different generation cultures on the real estate market
16:31 – 23:00 Christina shares her marketing tactics
23:01 – 25:37 Home makeover events
25:38 – 28:02 Building relationships and networks
28:03 – 31:01 Success stories
31:02 – 38:40 Providing authentic customer service and relationships
38:41 – 43:30 Growing your real estate database
43:31 – 44:45 How to reach Christina
44:46 – 46:01 “We’re always looking for the next client, and sometimes we forget they’re right under our nose.” -Christina Ward
46:02 – 46:12 Thank you so much, Christina! Enjoy the journey!
46:13 – 46:59 Join The Marketing Expedition today!
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