Video Marketing Checklist

Video Content Planning 

  • Brainstorm specific goals and expectations
  • Evaluate your competitors’ methods
  • Figure out your target audience
  • Research potential topics
  • Use a content audit to find best performing video topics
  • Plan topics based on current events or trends
  • Create topics for various stages of the consumer journey

Video Production

  • Be sure to record more than 1 take
  • Stay away from windows to avoid back lighting
  • Record in a quiet space to avoid background noise and interruptions
  • Hide microphone wires
  • Avoid glare on eyeglasses, have the subject wear contacts if the option is available
  • Do not make all shots with camera movements, focus shots can be
    valuable for editing
  • Capture establishing shots, wide shots, long shots, MCUs (medium close up), and ECUs (Extreme Close-ups)
  • Shoot during the golden hours for best results (before dusk or after dawn)
  • Use a prompter if appropriate and make sure it’s eye level
  • Shoot at eye level or slightly above eye level of subject
  • Watch for shadows or lighting needs, use a reflector or a fill light if needed
  • Review test shots for good measure

Post Production

  • Don’t make your video overly long: keep it simple
  • Make sure you have good audio and video quality
  • Start the video by emphasizing a problem or question
  • Don’t use hard-selling techniques
  • Emphasize product/service value and provide solutions
  • For harder to understand information, consider using graphics or animation
  • Create topics for various stages of the consumer journey

Video Optimization

  • Create an appropriate title
  • Use a description to tell more about your video
  • Add related tags
  • Add a subtitle
  • Upload a transcript of your video
  • Add a relevant thumbnail photo
  • Make sure your video is accessible for mobile users
  • End your video with an evident call-to-action (CTA)

Video Distribution

  • Post your video across social media channels
  • Make sure your videos include closed captions or subtitles to be audio agnostic
  • Partner with micro-influencers to promote your video
  • Use online video platforms for businesses
  • Incorporate videos into your website and monthly newsletter
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Video Monitoring

  • Measure the ROI by using the right metrics or KPIs
  • Consider purchasing analytics software
  • Evaluate the video’s success each month
  • Reuse high-performing content to create a similar video or series

Ready to refresh your video marketing strategy this year?

Well, Just like anything else in life, great video marketing campaigns only come with great effort. Add these tactics and tricks to your video marketing checklist for continued success.

Need some help with your video marketing?

We’re here to help. Get in touch with Peppershock Media today.

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