The Importance of Using Photos of People in Your Social Media
Let’s face it: not everyone likes to have their picture taken, and not everyone is comfortable having their picture posted online.
In fact, you may feel hesitant to post pictures of yourself and others, and this hesitancy may be driving you to post memes, generic graphics, or even inspirational quotes to avoid doing so.
But posting pictures of real humans on social media can boost not only your brand, but your bottom line, and here’s why!
1. People love people
Humans are wired to be social; that means that we have a desire to connect, engage, interact and build trust with other humans. In fact, even when we “anamorphize” or superimpose human-like features on animals and even inanimate objects, we are more likely to be attracted to and engage with them, so when you are trying to attract and engage with other humans (as in marketing!) going with another human is always a safe bet.
2. People relate to other people
Lists of features, benefits, etc are nice, but humans don’t want to relate to facts and figures; they relate to other human beings. So when you depict you or other people you are going to get better results with your marketing, no matter what product, service or idea you are promoting. There’s a reason why publishers often use pictures of people, because they know it works!