Josh Greene is the CEO for The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. He has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third-largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad: tech, SES, PR Summit, and Channel Advisor’s Catalyst conference. Before The Mather Group, Greene managed online and DRTV programs for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell.
0:00 – 1:00 Josh’s bio
1:00 – 1:45 Peppershock offer https://www.peppershock.com/product/strike-tax-advisory/
1:45 – 7:57 Marketing essentials
7:57 – 8:25 Welcome to Peppershock Media’s Marketing Expedition podcast
8:25 – 8:35 Welcome Josh
8:35 – 9:23 Josh’s background
9:23 – 10:04 Evolution of the Mather Group
10:04 – 11:45 Utilizing Wikipedia
11:45 – 14:37 Josh’s focus
14:37 – 19:50 Voice search optimization
19:50 – 24:45 Josh’s marketing tactics
24:45 – 25:55 Josh’s inspirations
25:55 – 28:27 Biggest surprises in Josh’s business
28:27 – 30:30 What Josh wishes he knew when starting
30:30 – 32:18 Advice from Josh
32:18 – 34:45 Marketing trends for 2022
34:45 – 35:40 Josh’s biggest accomplishments
35:40 – 36:18 What’s behind the name Mather Group
36:18 – 36:40 How to connect with Josh https://www.themathergroup.com/
36:40 – 37:20 Thanks for listening
37:20 – 37:50 Join https://themarketingexpedition.com today!
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