PPSK_2021_Optomizing-Your-Content-Image

How to Optimize Your Content for IoT, AI, and Voice Search

How do you ensure that your content is optimized for Artificial Intelligence (AI) and Voice Search enabled IoT (Internet of Things) devices?

Over half of all queries are voice search these days, so if you want your products or services to be found the next time someone asks their device a question, here’s what you need to know!

What is Google looking for?

If you have been in the SEO game for a while, or are just trying to figure it all out, you may feel like you are always trying to give Google something IT wants to read. And while this is true, keep in mind that Google wants the user to find the information they are looking for quickly and consistently. So if you can retool your thinking to align your desires with Google’s, you are both far more likely to get what you want: users finding what they want.

Understanding the Searcher’s Intent

Google knows, so you should too. It’s all about semantics, and what a search engine assumes that you probably mean when you ask a question. For instance, if you say, “Hey Google”, (or Alexa or Cortana or Siri, pick your AI superstar!) marketing agencies”  it’s going to assume that you are looking for a marketing agency near you, not in Estonia or Latvia.

But if you choose a marketing agency in New York City, the next question you ask it about marketing will be even more NYC specific, and so on.

Want to keep reading?

Log in or sign up to continue reading this article.

Recent Posts

View More

Public Relations: The Basics

Public Relations: The Basics

Whether you hire an agency or go at it on your own there are a few basics you’ll want to consider with integrating Public Relations or “earned media” as a marketing tactic into your overall marketing strategy.

read more
Instagram Marketing Strategy 201

Instagram Marketing Strategy 201

When you are creating your social media content strategy, you need to have an Instagram marketing strategy too! Whether you are interested in inbound marketing, viral marketing, creating brand loyalty, or even relationship marketing, your marketing department (even if that’s just you!) has to have a good…

read more