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How to Optimize Your Content for IoT, AI, and Voice Search

How do you ensure that your content is optimized for Artificial Intelligence (AI) and Voice Search enabled IoT (Internet of Things) devices?

Over half of all queries are voice search these days, so if you want your products or services to be found the next time someone asks their device a question, here’s what you need to know!

What is Google looking for?

If you have been in the SEO game for a while, or are just trying to figure it all out, you may feel like you are always trying to give Google something IT wants to read. And while this is true, keep in mind that Google wants the user to find the information they are looking for quickly and consistently. So if you can retool your thinking to align your desires with Google’s, you are both far more likely to get what you want: users finding what they want.

Understanding the Searcher’s Intent

Google knows, so you should too. It’s all about semantics, and what a search engine assumes that you probably mean when you ask a question. For instance, if you say, “Hey Google”, (or Alexa or Cortana or Siri, pick your AI superstar!) marketing agencies”  it’s going to assume that you are looking for a marketing agency near you, not in Estonia or Latvia.

But if you choose a marketing agency in New York City, the next question you ask it about marketing will be even more NYC specific, and so on.

Get to know SEO

If you don’t know SEO, you need to educate yourself or have a professional optimize your site for you, because SEO best practices are what is going to also optimize your content for Google, Alexa, Siri, and Cortana.

 

What’s the problem?

You must solve all the world’s problems. What does that mean? Answer questions. Best tacos near me. Marketing agency near me for video. 24-hour plumber. Emergency dentist. You get it. Whatever problem you solve for the world, you need to answer in your content.

Update your Info

Make sure that your address, hours of operation, services, phone number, email, etc are up to date and accurate. If someone wants to find Chinese food at 10:00 PM and you are open until 11:00 PM, Google better know this so when someone asks it “Hey Google, what’s a Chinese food restaurant open near me after 10:00 PM?” Google knows you are open. These are known as long-tail keywords, since if someone just said “Hey Google, Chinese,” Google wouldn’t necessarily be able to extrapolate that they meant FOOD (though it might). 

Don’t ignore your Google My Business page!

Metadata & Tags

Google (and every other search engine out there) can’t ‘read’ your images or graphics, so make sure you are filling in all the metadata (alt tags, title tags, alt text) when you post images on your website.

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Location Searches

Optimize your ads for “Near Me” searches. As you have seen in this post, people want to know what’s available near them. You can accomplish this best by using Adwords Location Extension, or Google Local Maps Local Search Ads. 

 

Voice Search, AI, and how they interact with all the IoT, desktop, and mobile devices in our homes, cars, and offices will continue to evolve and change. If you don’t have the time or knowledge to optimize your content, let’s set up a FREE consultation and discover how Peppershock Media can help your business grow!

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