How to Optimize Your Content for IoT, AI, and Voice Search
How do you ensure that your content is optimized for Artificial Intelligence (AI) and Voice Search enabled IoT (Internet of Things) devices?
Over half of all queries are voice search these days, so if you want your products or services to be found the next time someone asks their device a question, here’s what you need to know!
What is Google looking for?
If you have been in the SEO game for a while, or are just trying to figure it all out, you may feel like you are always trying to give Google something IT wants to read. And while this is true, keep in mind that Google wants the user to find the information they are looking for quickly and consistently. So if you can retool your thinking to align your desires with Google’s, you are both far more likely to get what you want: users finding what they want.
Understanding the Searcher’s Intent
Google knows, so you should too. It’s all about semantics, and what a search engine assumes that you probably mean when you ask a question. For instance, if you say, “Hey Google”, (or Alexa or Cortana or Siri, pick your AI superstar!) marketing agencies” it’s going to assume that you are looking for a marketing agency near you, not in Estonia or Latvia.
But if you choose a marketing agency in New York City, the next question you ask it about marketing will be even more NYC specific, and so on.