About Sarah:
Sarah Massie is President of S Massie Consulting LLC which provides export consulting, compliance programs, education, and training for companies to navigate the complicated laws and regulations for U.S. exports. Sarah has been engaged in international business for more than 15 years through her experience in government, sales, and education. She has planned, implemented, and organized international trade shows and state Governor led trade missions in over 10 countries throughout Europe, Asia and Oceania. Sarah is currently an Aerospace Liaison for the Idaho Manufacturing Alliance and previously served as the Secretary of the Board for the Idaho Aerospace Alliance and as a Board Member for the Boise Cricket Club.
Podcast Notes:
00:00 – 01:42 Introduction to Sarah Massie
01:42 – 02:04 Peppershock offer https://www.peppershock.com/product/coach-outlet-discount/
02:04 – 07:04 Marketing Essentials Moment
07:04 – 07:53 Welcome to the Marketing Expedition Podcast!
07:53 – 08:36 Sarah Massie Introduction.
08:36 – 10:35 Export examples
10:35 – 13:15 Consequences and penalties
13:15 – 15:50 Marketing strategies
15:50 – 16:15 Importing
16:15 – 17:45 The hardest country to ship too
17:45 – 21:29 Sarah’s background
21:29 – 22:43 Work/life balance
22:43 – 25:44 What inspires Sarah
25:49 – 26:42 One thing you wish you knew before starting your business
26:42 – 27:29 The biggest challenge Sarah’s overcame
27:29 – 27:58 The worst characteristic that has served you well
27:58- 29:10 Favorite accomplishments
29:10 – 31:06 Staying current
31:06 – 32:27 Advice for someone starting in the field
32:27 – 34:47 Sarah in 10 years
34:47 – 35:56 Favorite places to travel
35:56 – 37:30 Travel tips
37:30 – 38:15 Thank you, https://smassie.com/
38:15 – 39:00 Thank you for Listening to the Marketing Expedition Podcast
39:00 – 39:30 Start Building Your Brand and Bottom Line Today: https://themarketingexpedition.com/
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