Episode 98 | Why Podcasts are Crucial to Any Marketing Campaign with Brandy Whalen

Oct 7, 2021

About Brandy:

Brandy Whalen is an ambitious leader excited by new challenges and opportunities. She ran a sales team of 5 right after graduating from the University of Iowa (she was the first in her family to attend college). Her entrepreneurial spirit has led her to found several companies, including her own PR agency, Whalen Media. She is also the mother of three boys and prides herself on raising emotionally intelligent young people. Brandy is a firm believer in having a strong personal narrative. That’s what inspired her to create Kitcaster, a unique agency with a singular focus – podcasts. Podcasts have become so much more than just an entertainment medium. To Brandy, they’re a critical component of any PR campaign. Startup founders, entrepreneurs, C-suite executives. These are the movers and shakers whose stories Kitcaster helps share. Storytelling is a powerful marketing tool, and Kitcaster seeks to leverage that among its diverse clientele. 


Podcast Notes:

0:00 – 1:20 Brandy’s bio
1:20 – 2:11 Peppershock offer www.peppershock.com/product/raise-5-off-your-first-card/
2:11 – 5:07 Marketing essentials www.themarketingexpedition.com/2020/10/16/podcasting-101/
5:07 – 5:27 Welcome to Peppershock Media’s Marketing Expedition podcast
5:27 – 6:00 Welcome Brandy
6:00 – 10:05 Brandy’s background
10:05 – 14:42 Networking through podcasts
14:42 – 19:05 Tips for being a better interviewee
19:05 – 21:45 What to expect from a podcast campaign
21:45 – 25:21 Emerging trends
25:21 – 29:33 Marketing tactics
29:33 – 35:38 Useful resources
35:38 – 37:09 Advice for getting started
37:09 – 38:55 What Brandy would’ve asked herself
38:55 – 40:08 If Brandy had an unlimited budget
40:08 – 40:50 How to contact Brandy brandy@kitcaster.com
40:50 – 41:19 Thank you, Brandy
41:19 – 42:00 Thanks for listening
42:00 – 42:30 Join www.themarketingexpedition.com today!

Like what you hear but need more information? Meet with Rhea Allen for a 15-minute discovery call: www.peppershock.com/book-rhea/


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