About Jeff: Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing...
Episode 93 | How Sponsorship Helps Businesses Grow Their Brands with Ken Ungar
Ken Ungar is the President & Founder of CHARGE, focused on unlocking the power of sponsorships to enhance the brands and grow the businesses of the C-suite, sales workforce, and nonprofit space alike. Ken’s clients and collaborators have included Honda, Acura, the Los Angeles Dodgers, Coca-Cola, Disney, General Motors, Jim Beam, Microsoft, Reebok, and fifty-plus professional athletes in the NFL, NASCAR, and Indy Car. He’s been a lawyer, government official, and marketer, as well as serving as a league representative, event promoter, and business leader at the highest levels of professional sports. Ken’s experience in sports business, personal branding, media training, sponsorships, and endorsements, as well as agents and legal issues, inspired him to pen his second book, Sponsorship Strategy: Practical Approaches to Powerful Sponsorships. Ken’s also a veteran of the airwaves; you can find his interviews on ABC News, AP, CNN Money, ESPN, Forbes, Fox News, Good Morning America, LA Times, New York Times, Chicago Tribune, Washington Post, Sports Business Journal.
0:00 – 1:58 Ken’s Bio
1:58 – 2:50 Sweatcoin https://www.peppershock.com/offers/
2:50 – 6:10 Marketing essentials
6:10 – 6:32 Welcome to Peppershock Media’s Marketing Expedition podcast
6:32 – 7:10 Welcome Ken
7:10 – 7:50 Ken’s journey
7:50 – 9:06 What is a sponsorship?
9:06 – 10:41 Firestone sponsorship story
10:41 – 12:13 Brand building with sponsorships
12:13 – 14:15 Sponsorship fulfillment
14:15 – 15:00 Lead generation
15:00 – 17:03 Why Ken works in sponsorships
17:03 – 19:29 Nonprofit sponsorships
19:29 – 23:00 Price structure of sponsorships
23:00 – 26:35 Most effective trinkets/tools for sponsorships
26:35 – 26:50 How to connect with Ken https://chargesponsorship.com/
26:50 – 27:45 Free and useful sponsorship tools
27:45 – 28:07 Thanks Ken
28:07 – 28:27 Thank you for listening
28:27 – 28:57 Join https://themarketingexpedition.com today!
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