Facebook 201
As promised, here is Part II of our two-part Facebook for Business series, Facebook 201!
If you missed Facebook for Business 102, here’s the link: Facebook 101
Last time, we taught you the benefits of setting up your Facebook Business Page and taught you about the key differences and benefits between a personal profile and a Business Page.
Then we taught you about the mechanics of a Business Page, and some best practices for creating and posting content that resonates with your audience and establishes your brand and brand personality.
So now that you have learned to walk, and slow jog around the Facebook Business track, we’re ready to take you to the next level and get you running (and getting results!).
BUT…
Just in case you missed it and need a reminder on WHY you should be using Facebook to promote your brand and bottom line NOW, here’s a reminder!
- More than half the world’s total population now uses social media
- COVID-19 triggered a steep incline in social media usage across the World
In a COVID-19 world, it’s not a matter of IF you should use Facebook to reach your audience and potential customers, but HOW.
If your audience wants to know what you are offering, how they can get it (order online, in-store, curb-side pickup, COVID-19 protocols, etc, or hours of operation for instance) they are more likely to go to your Facebook page than anywhere else.
So let’s move out of that slow jog, and start running!
Break into a Run.
It might seem a little daunting at first, and that’s okay! The unfamiliar is new, but once you start getting into it and clicking one button at a time you’ll start building some serious confidence right away, so let’s go.
1. Facebook and Instagram aren’t just dating, they are in a serious LTR.
If you didn’t already know, Facebook and Instagram are like Goldie Hawn and Kurt Russell; Will Smith and Jada Pinkett Smith (at the time of this post!) they are committed, bonded, and in a healthy, long term relationship with one another. And with Facebook Business Suite being rolled out, they are even easier to manage and leverage for your business! Facebook Business Suite is optimized for small businesses (yeah!) and integrates all your messages, insights, and more into one place. For you OG’s, Facebook Business Suite replaces the Facebook Pages Manager App.