How to Promote a Book with Carrie Severson & Rhea Allen
You should write a book.
Has anyone ever told you that before?
Or have you ever thought to yourself that you’d like to write a book, or have you had a great idea for a book, but just don’t know how to go about getting it promoted?
It can feel very intimidating, and without a doubt it can take a lot of effort (ever wonder why those reclusive author types are always holed up somewhere in Maine with a typewriter, a cat and a bottle of imbibement for years on end?) but it’s totally doable when you break it down into reasonable, actionable steps!
The Marketing Expedition Podcast was lucky to have published author and CEO of the Unapologetic Voice House and independent publishing agency, Carrie Severson, on as a guest with Rhea Allen, the CEO of Peppershock Media and the founder of The Marketing Expedition Community.
Carrie herself went through the arduous highs and lows of attempting to get published the “traditional route” before starting her own independent publishing house in order to help more women like herself. After two decades in the storytelling world, she knows how to get a book promoted and out into the world.
Don’t make promises that you can’t keep (especially in times of disrupted supply chains!), and don’t discount your presale. If you don’t value it, they won’t value it! The retailer will always take the biggest cut not matter how you promote, so price accordingly!
The most saturated market in publishing is self-help, followed by romance. So give yourself a fighting chance to be a top seller, and find a smaller niche to place yourself in, within those genres. Define and refine your audience so you can target them more accurately.
15) KNOW WHY YOU ARE PROMOTING
Keep your expectations in alignment. Promoting is a tough game, and so you want to have a thick skin!
To enlist in Carrie’s help in promoting your next book visit: https://theunapologeticvoicehouse.com/
To gain more marketing tips, tactics, tools and more subscribe to https://themarketingexpedition.com/ powered by Peppershock Media, to become a premium member and gain invaluable marketing insights, ideas and inspiration.
Be sure to subscribe to the Free Marketing Expedition Podcast, ranked one of the top 10% most popular podcasts globally by ListenScore.com and join the free Marketing Expedition Members private Facebook group!
Lastly join the Marketing Expedition Club on clubhouse for weekly rooms moderated by Rhea Allen and other amazing moderators! www.marketingexpedition.clubhouse.club
FREE consultation with Rhea Allen
If you need help, want to learn more, or need to hire someone to create the things we have mentioned above, please don’t hesitate to reach out and schedule a 15-minute FREE consultation with Rhea Allen, CEO and co-founder of Peppershock Media!