Episode 65 | Using TikTok to Grow Your Business with Kyle Kaplanis

Feb 18, 2021

Kyle Kaplanis is the Head of Talent for PRJT Z Talent. They manage and represent some of the largest creators on TikTok. Kyle is also the owner, and marketing expert for BizTok, an agency focused on helping entrepreneurs, business owners, and brands to grow their business using TikTok. 

Podcast notes:

0:00 – 00:56 Overview of Kyle Kaplanis, Project Z and Today’s Podcast Topics
00:56 – 02:09 peppershock.com/offers for $5 credit or more after first purchase with iBotta App
02:09 – 02:56 Marketing Essentials Moment Tip
02:56 – 03:30 Welcome to the Marketing Expedition Podcast
03:30 – 04:19 Welcome Kyle Kaplanis
04:19 – 5:42 What is TikTok?
05:42 – 07:11 Kyle’s Podcast: BizTok
07:11 – 11:40 Tips on Expanding your Marketing onto TikTok
11:40 – 15:38 How Kyle’s Daughter Became an Overnight TikTok Star
15:38 – 18:06 Ways TikTok is Revolutionizing Advertising
18:06 – 20:52 TikTok’s Algorithm and Why it’s Great for Marketing
20:52 – 24:48 Mental Health Side of Social Media
24:48 – 28:37 Kyle Gives Listeners a Rundown on the new Clubhouse App and Why it’s a Marketing Must
28:37 – 35:09 Kyle’s History and Background
35:09 – 37:39 So What’s Next for Kyle?
37:39 – 40:02 How to Connect with Kyle
40:02 – 41:38 Not on TikTok: Here’s How Else you can Market your Brand
41:38 – 42:22 Huge Thanks to Kyle and all of his TikTok Wisdom!
42:22 – 42:38 Thanks for Listening, Find more Podcasts Online peppershock.com
42:38 – 43:09 Check out themarketingexpedition.com to Build Relationships with Others and Find the Latest Marketing Trends

Like what you hear but need more information? Meet with Rhea Allen for a 15-minute discovery call: www.peppershock.com/book-rhea/


Hey! Thought you’d like to try Ibotta, a cash back rewards app that I use to make real money every time I shop for groceries, online purchases, and more! Just use my referral code “gkeecfx” at registration. Sign up today!

Schedule your Marketing Audit today!: https://www.peppershock.com/audit/
Listen to more podcasts: www.peppershock.com/marketing-expedition-podcasts/
Check out Rhea’s marketing expedition webinars: www.peppershock.com/webinars/

Thanks for listening to this episode of the Peppershock Marketing Expeditions Podcast. If you like what you heard today, please leave us a review on SoundCloud or iTunes. To make sure you don’t miss out on an episode subscribe here!

Recent Posts

View More Episodes