Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.
Podcast notes:
00:00 – 01:22 Introducing Swire Ho
01:22 – 02:21 Door Dash new users discount code
02:21 – 04:24 Marketing Essentials for 2021
04:24 – 04:44 Intro to The Marketing Expedition
04:44 – 06:35 Swire Ho’s background
06:35 – 08:33 The new SWAG in COVID-19
08:33 – 11:17 How Swire got into promotions
11:17 – 14:21 Process for delivered swag
14:21 – 18:38 Understanding audience
18:38 – 21:06 Networking for Swire
21:06 – 23:07 Be picky to succeed
23:07 – 24:24 Keep networking
24:24 – 27:15 Swire’s tools and podcasts
27:15 – 28:50 Accomplishments
28:50 – 31:59 Swire’s contact info
31:59- 32:16 Closing Remarks
32:16 – 32:45 Closing and Find More at Peppershock.com
32:45 – 33:14 Visit themarketingexpedition.com to find out more!
Like what you hear but need more information? Meet with Rhea Allen for a 15-minute discovery call: https://www.peppershock.com/book-rhea/
Links:
DoorDash is a great way to support local restaurants with safe, no-contact delivery. Get $30 off ($10 off each of your first 3 orders) when you sign up here. https://drd.sh/GdbyCj/
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