Darrell Calton, a 38-year radio veteran has been at the helm of Iliad Media Group, formerly known as Impact Radio Group since August of 2008. Calton, an experienced CEO of the broadcast industry manages 13 radio stations in Twin Falls and Boise, Idaho, an interactive digital division, and a media management company that provides various services to other broadcast groups. Iliad Media Group is headquartered in Boise, Idaho.

Podcast notes:
00:00 – 00:58 Overview of Darrell Calton, the Iliad Group, and Today’s Podcast Topic
00:58 – 1:39 peppershock.com/offers for $20 of free stock from the Stash App
1:39 – 2:02 Welcome to the Marketing Expedition Podcast
2:02 – 4:18 Darrell Calton and the Iliad Group’s Background
4:18 – 8:34 All About the new Podcast Platform App: Listen Boise Experience
8:34 – 11:14 Discussion of the Apps Unique Features
11:14 – 13:27 How Others Have Utilized the App
13:27 – 15:24 App’s Opportunity Aspect for Marketers and Advertisers
15:24 – 17:37 Benefits of Podcasting and it’s Growth throughout the Pandemic
17:37 – 20:05 Benefits of Using the Listen Boise App
20:05 – 24:50 Darrell Breaks Down the App’s Creation Process
24:50 – 28:44 Evolution of Radio and it’s Listeners
28:44 – 30:45 What’s Next for Listen Boise
30:45 – 31:33 Thanks Darrell go to listenboise.com to download the App and Start Listening Today!
31:33 – 31:51 Thanks for Listening, Find more Podcasts Online peppershock.com
31:51 – 32:20 Check out themarketingexpedition.com to Build Relationships with Others and Find the Latest Marketing Trends

Like what you hear but need more information? Meet with Rhea Allen for a 15-minute discovery call: www.peppershock.com/book-rhea/

Links:

Stash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 of stock and we’ll get a bonus too. https://get.stash.com/rhea_xc3fzb2

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