Chris Wallace is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results.
Podcast notes:
00:00 – 01:49 Welcome to The Marketing Expedition podcast!
01:49 – 02:57 Welcome this weeks guest Chris Wallace
02:57 – 04:54 Chris early life
04:54 – 08:08 Culture and Branding
08:08 – 09:48 The best advice
09:48 – 14:23 Measure what you treasure
14:23 – 15:37 Informing vs. Convincing
15:37 – 17:25 What inspired Chris
17:25 – 20:58 Marketing Campaigns
20:58 – 23:12 Resources for you!
23:12 – 25:58 Looking towards the future
25:58 – 28:54 Navigating marketing during a pandemic
28:54 – 32:57 Zoom in 2020
32:57 – 34:44 Being an adjunct professor
34:44 – 36:16 Final Thoughts
36:16 – 37:46 How to get a hold of Chris: www.linkedin.com/in/christopherewallace/
37:46 – 38:05 Thanks for listening to the Marketing Expedition Podcast
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