Episode 57 | Internal Marketing During a Pandemic with Chris Wallace

Dec 24, 2020

Chris Wallace is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results.

Podcast notes:
00:00 – 01:49 Welcome to The Marketing Expedition podcast!
01:49 – 02:57 Welcome this weeks guest Chris Wallace
02:57 – 04:54 Chris early life
04:54 – 08:08 Culture and Branding
08:08 – 09:48 The best advice
09:48 – 14:23 Measure what you treasure
14:23 – 15:37 Informing vs. Convincing
15:37 – 17:25 What inspired Chris
17:25 – 20:58 Marketing Campaigns
20:58 – 23:12 Resources for you!
23:12 – 25:58 Looking towards the future
25:58 – 28:54 Navigating marketing during a pandemic
28:54 – 32:57 Zoom in 2020
32:57 – 34:44 Being an adjunct professor
34:44 – 36:16 Final Thoughts
36:16 – 37:46 How to get a hold of Chris: www.linkedin.com/in/christopherewallace/
37:46 – 38:05 Thanks for listening to the Marketing Expedition Podcast

Like what you hear but need more information? Meet with Rhea Allen for a 15-minute discovery call: https://www.peppershock.com/book-rhea/


Try Ibotta, a cashback rewards app. Make real money every time you shop for groceries, online purchases, and more! Use referral code “gkeecfx” at registration. Sign up at: https://ibotta.onelink.me/iUfE/1005cd3f?friend_code=gkeecfx

Schedule your Marketing Audit today!: https://www.peppershock.com/audit/
Listen to more podcasts: www.peppershock.com/marketing-expedition-podcasts/
Check out Rhea’s marketing expedition webinars: www.peppershock.com/webinars/

Thanks for listening to this episode of the Peppershock Marketing Expeditions Podcast. If you like what you heard today, please leave us a review on SoundCloud or iTunes. To make sure you don’t miss out on an episode subscribe here!

Recent Posts

View More Episodes