Episode 53 | The World of Food, Beverage, and Wellness Brands with Diana Fryc

Nov 19, 2020

Diana Fryc is a marketing industry executive with 20 years advising brands from Fortune 500 to start-ups on how to address their toughest growth challenges. As a partner and CMO of a creative branding firm, Retail Voodoo, Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands and has been building long-standing client relationships because people trust her to put the right combination of people and business assets together to move mountains. She founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness. Diana lives and works in Seattle, and in her spare time enjoys running, reading, cooking, and spending time with her family.

Podcast notes:
00:00 – 00:20 Welcome to The Marketing Expedition Podcast
00:20 – 01:55 Introducing Diana Fryc
01:55 – 03:55 History of Retail Voodoo
03:55 – 06:12 Retail Voodoo Areas of Expertise – Foundation Brand Building
06:12 – 08:24 Clients They Attract- Risk Takers
08:24 – 11:02 Branding from the Inside Out: REI Example
11:02 – 16:44 How did Diana get where she is now
16:44 – 21:48 Helping consumer packaged goods through COVID-19
21:48 – 23:39 Marketing strategies for Retail Voodoo
23:39 – 25:45 Natural Products Expo Event and Outdoor Retailer Show
25:45 – 32:11 Favorite foods and companies they have worked with
32:11 – 35:22 Overview of certified B-Corp
35:22 – 38:52 Diana’s mentors
38:52 – 42:33 Recommended books and podcasts
42:33 – 44:15 Diana’s social contacts: LinkedIn, and Email
44:15 – 45:48 Where she sees herself in 5 years
45:48 – 47:21 Last Words: Find a goal and be Patient
47:21 – 47:54 Closing and find more at Peppershock.com
47:54 – 48:23 Visit Themarketingexpedition.com to find more

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