Episode 52 | Branding and Packaging Design with Kevin Smith

Nov 12, 2020

As founder and managing partner at SmashBrand, Kevin Smith helps brands stand out and capture more market share. After launching, growing, and successfully exiting several of his own globally distributed CPG brands, with combined revenues over $40mm, Kevin discovered his true passion for brand strategy and creative direction. Through SmashBrand, he has worked with clients such as Kraft Heinz, Duracell, 7-Eleven, and PayPal to provide innovative ideas to challenges in packaging design, brand strategy, branding, and consumer testing. Having had to compete in retail with his own money at an early age made a powerful difference in Kevin’s understanding of all that’s at stake for brand owners. He works with company owners and CMOs that understand the strategic vision of the brand—and the future that extends beyond a single project.

Podcast notes:
00:00 – 00:20 Welcome to The Marketing Expedition Podcast
00:20 – 03:00 Introducing Kevin Smith
03:00 – 04:20 Boise, ID, and Cradlepoint
04:20 – 06:15 Background to working with Cradlepoint
06:15 – 07:43 Real Stories Using Cradlepoint Technology
07:43 – 12:45 Kevin’s Background
12:45 – 13:50 Curation Foods Story for packaged guacamole
13:50 – 18:31 Process for Projecting Data Sets: EX Packaged Guacamole
18:31 – 19:23 Ideal Clients: Midlevel Companies
19:23 – 20:16 Marketing Smashbrand
20:16 – 21:18 New Software and Platform for Agency’s
21:18 – 23:10 Kevin’s Inspiration: His Dad & Business of Expertise by David Baker
23:10 – 24:27 Differentiation
24:27 – 25:25 Being an Entrepreneur
25:25 – 28:00 Success Story of Kevin’s: GFuel
28:00 – 32:03 Influencer Marketing and the Jayden DeLuca Foundation
32:03 – 34:04 Words of Wisdom from Kevin
34:04 – 34:46 How to Work with Smashbrand www.smashbrand.com
34:46 – 35:39 Closing: Find more at Themarketingexpedition.com

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