Podcasting 101


We know you’ve always wanted to, and that you’ve already seen the benefits that podcasting could bring to your personal brand or business, but just how do you get started? 

First things first, what IS podcasting?

A podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series.

Podcasting can help…

—increase traffic to your business.

—build more personal relationships with your current customers and new ones. 

—improve your public speaking skills.

—facilitate networking, community building, and establish you as a thought leader in your industry.

Why is Podcasting so important, and how prevalent is it? 

Now that you understand WHAT podcasting is, how wide-spread is it, and why is it so important? Here are some stats! 

Right now, there are more than 850,000 active podcasts and more than 30 million podcast episodes.

51% of The U.S. population has listened to a podcast.

32% listen to podcasts monthly.

25-34 year olds are the most likely to listen to these podcasts.

80% of listeners listen to the entirety of the podcast.

Podcast users listen to an average of 7 new podcasts a week (This could be you!).

94% of these listeners are active on other social media websites compared to 84% of the population.

“But how do I get started?”


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There you have it. 

The quickest way to get started is to get started! If you need a little (or a LOT!) of help, remember we are podcast experts, and we are here to support you in your podcasting journey. 

It’s time to step up to the mic!

Feeling inspired? Let Peppershock Media help you start your podcast from the ground up. 


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