Episode 41 | Marketing and Branding in Higher Education with Nikki Koontz

Aug 20, 2020

Nikki Koontz is the Executive Director of Marketing Communication for Southern Utah University. She is responsible for building, maintaining, and protecting SUU’s reputation and brand strategy. She has experience in public relations, crisis management, recruitment, advertising, video production, social media, and content development. Nikki was the Media and PR Manager for the Utah Shakespeare Festival for more than four years. She’s been an adjunct professor for the SUU Arts Administration program since 2014 and teaches courses on marketing, digital strategy, and event planning. She was a Hilberry Theatre Fellowship recipient and earned her MFA in Theatre Management at Wayne State University in Detroit, MI. She holds a BA in Theatre from California State University, Fullerton.

Podcast notes:
00:00 – 01:38 Introduction
01:38 – 05:12 Welcome Nikki Koontz
05:12 – 06:13 Shakespeare Festival
06:13 – 08:09 University Programs
08:09 – 10:46 Campus and Student Life
10:46 – 13:23 Marketing on a Daily Basis
13:23 – 17:48 Marketing Goals for the University
17:48 – 23:00 The Five R’s
23:00 – 25:46 Keeping Students Engaged
25:46 – 26:32 Marketing Classes
26:32 – 28:59 Marketing – Seth Godin
28:59 – 29:37 Closing Statements
29:37 – 30:52 Check out Themarketingexpedition.com

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