Nikki Koontz is the Executive Director of Marketing Communication for Southern Utah University. She is responsible for building, maintaining, and protecting SUU’s reputation and brand strategy. She has experience in public relations, crisis management, recruitment, advertising, video production, social media, and content development. Nikki was the Media and PR Manager for the Utah Shakespeare Festival for more than four years. She’s been an adjunct professor for the SUU Arts Administration program since 2014 and teaches courses on marketing, digital strategy, and event planning. She was a Hilberry Theatre Fellowship recipient and earned her MFA in Theatre Management at Wayne State University in Detroit, MI. She holds a BA in Theatre from California State University, Fullerton.

Podcast notes:
00:00 – 01:38 Introduction
01:38 – 05:12 Welcome Nikki Koontz
05:12 – 06:13 Shakespeare Festival
06:13 – 08:09 University Programs
08:09 – 10:46 Campus and Student Life
10:46 – 13:23 Marketing on a Daily Basis
13:23 – 17:48 Marketing Goals for the University
17:48 – 23:00 The Five R’s
23:00 – 25:46 Keeping Students Engaged
25:46 – 26:32 Marketing Classes
26:32 – 28:59 Marketing – Seth Godin
28:59 – 29:37 Closing Statements
29:37 – 30:52 Check out Themarketingexpedition.com

Like what you hear but need more information? Meet with Rhea Allen for a 20 minute discovery call: https://meetme.so/PeppershockMedia

Links:

Schedule your Marketing Audit today!: https://www.peppershock.com/audit/
Listen to more podcasts: www.peppershock.com/marketing-expedition-podcasts/
Check out Rhea’s marketing expedition webinars: www.peppershock.com/webinars/

Thanks for listening to this episode of the Peppershock Marketing Expeditions Podcast. If you like what you heard today, please leave us a review on SoundCloud or iTunes. To make sure you don’t miss out on an episode subscribe here!