Measure what you treasure, dump what you don’t, and automate what you hate! Find the golden needle in the haystack by lead scoring, doubling down on targeted digital advertising, and having the right mindset to make your marketing effective for the long game. Track CAC and LTV and make your KPIs follow. Fine-tune your everlasting Gobstopper machine just like Willy Wonka. Pull the right levers and jobs, and tweak it just right to make it better with each iteration. Never let it rest till the good is better and the better is the best! Find new trends and see what’s a win! Take your new tactic and track it! Then, begin again! Build your brand and bottom line and continue to seek out the best path in your marketing expedition!